You can contact business development whenever you have an idea or innovation that might be interesting for a wider audience. Or maybe you want to set up a collaboration with an external partner. The role of business development is to link research with industry – scout new companies, scouting new inventions (IP), management of IP (e.g. patents /authorship), licensing of IP and promoting spin-off and start-up generation.
Business development will give an assessment of the economic or social value of the idea or innovation, help to apply for a patent or negotiate licenses, actively look for partners and negotiate with companies on behalf of the researcher. The process starts with an intake with the researcher. This intake will provide answers to questions such as: “What public health problem is going to be solved? Who is your audience/ target group? And what are competing solutions?” and we will also discuss the business case, costs vs benefits, for the idea or innovation. After a successful assessment, business development can also assist you in getting your idea, invention or collaboration funded.
A typical case for business development starts with a question from a researcher. “I have an innovative idea for an eHealth application that will save precious time form both patients and medical staff – how can I further develop this idea?.” After a successful assessment of the idea, Business development will look for a partner to develop the application and negotiate the terms and contracts with the partner to secure the IP together with the legal department. Whereby business development is responsible for the deal and the legal department for the contract.
Securing the IP is important because without ownership of the IP, no product or services can be made available to a wider audience. Even open source is subject to IP / copy write protection. If there has already been a successful pilot study, business development can help with the scaling up of the application and or starting a spin-off company.
An example off a successful application that is scaling-up is KLIK. KLIK is a web-based method that enables systematic monitoring of the Quality of Life of children who have been or are being treated in a (child) hospital and their parents.
For more information please contact Davey Groothoff.